The Will to Win

The Will to Win: The Story of Biodun Shobanjo by Dotun Adekanmbi is an account of the author’s journey to understanding in which the object of his search, a scholarly pursuit of excellence, was exemplified by one man who turned out to be the subject of the story.

It is fundamentally a deliberative evaluation of leadership and enterprise management. It is as much a biographical portrait of Nigeria’s ‘Czar of Advertising’ as it is a story of the major developments in the world of marketing communications in Nigeria, as it involves Shobanjo, Chairman of Troyka Holdings, West Africa’s largest marketing communications group.

The reader is assured of an excursion in history, career development, ambition, decision-making, entrepreneurship, business management, office politics, people management, success and failure. It is a positive work that is faithful to its theme: the path to success is guided by the will to win.