The Will to Win

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The Will to Win: The Story of Biodun Shobanjo by Dotun Adekanmbi is an account of the author’s personal journey to understanding in which the object of his search, a scholarly pursuit of excellence, was exemplified by one man who turned out to be the subject of the story.

It is fundamentally a deliberative evaluation of leadership and enterprise management. It is as much a biographical portrait of Nigeria’s ‘Czar of Advertising’ as it is a story of the major developments in the world of marketing communications in Nigeria as it involves Shobanjo, Chairman of Troyka Holdings, West Africa’s largest marketing communications group.

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The reader is assured of an excursion in history, career development, ambition, decision-making, entrepreneurship, business management, office politics, people management, success and failure. It is a positive work that is faithful to its theme: the path to success is guided by the will to win.

About the author.

Dotun Adekanmbi is a seasoned journalist and certified practitioner of public relations and advertising. At various times he worked as Deputy Director, Corporate Communications at Industrial And General Insurance (IGI) Plc; Group Account Director at The Quadrant Company, Nigeria’s pioneer public relations consultancy; Editor of Business Times (Nigeria’s oldest business newspaper) and Business Editor of The NEWS magazine.

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Hardback, Paperback

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