The Power of Regret: How Looking Backward Moves Us Forward

In The Power of Regret, Pink draws on research in psychology, neuroscience, economics and biology to challenge widely-held assumptions about emotions and behaviour. Using the largest sampling of attitudes about regret ever conducted from his own World Regret Survey – which has collected regrets from more than 16,000 people in 105 countries – he identifies the four core regrets that most people have. These four regrets, Pink argues, operate as a ‘photographic negative’ of the good life. By understanding what people regret the most, we can understand what they value the most. And by following the simple, science-based, three-step process that he sets out, we can transform our regrets in a positive force for working smarter and living better.

With Pink’s signature blend of big ideas and practical takeaways, captivating stories and crisp humour, The Power of Regret offers an urgent and indispensable guide for a life well-lived.