The Gentleman’s Guide to Grooming: The art of male grooming by Dan Jones

With the rise of perfectly preened sports stars, online dating, and the dreaded selfie stick, every man worth his salt wants to look his best. Male grooming is no longer about being vain: it s essential. A real man has a stylish haircut, conditions his beard, manscapes, moisturizes, wears decent shoes, takes the right vitamins, and is probably hitting the gym right now to hone his physique.