The Digital Leader

35,000.00

The fast-changing, global, technological advancements during the last decade have heightened the need to find a framework that will assist in identifying an effective leadership style in digital technology implementation and management. The term ‘digital transformation’ refers to the application of technology to improve a business process.

This book aims to define the impact of effective leadership in digital transformation following the failures of such projects and to propose sustainable solutions applicable globally. The leader, in the context of digital transformation, is a change agent, someone leading the delivery and sustenance of the digital transformation solution, including the change management processes that constitute the key reasons for the project’s survival. Poor framing of implemented digital transformation solutions has been identified as the key reason behind the failure of such projects. Strong leadership is central to getting an initiative right the first time. This book demonstrates that an orchestrated change management process through purposeful leadership is the way forward. Solutions for digital transformation initiatives are asset-specific and not one-size-fits-all or plug-and-play.

This book proposes a hybrid leadership style (visionary, innovative, and strategic) as the effective leadership style for the digital transformation implementation of any business, based on research findings. This book serves as a quick reference tool for similar digital solution implementation and management elsewhere.

5 in stock

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