Sell Or Die Poor

How do you feel when you discover that people only screenshot your products, but never buy? What do you do when you experience low sales in your business? Copy every marketing strategy on social media, sprinkle anointing oil, holy water, and salt in your shop every morning, or sit down idle and hope that people will patronize you.

When you know nothing about selling, every assumption and suggestion looks like the perfect solution. The most difficult part of being a business owner is that even an unprofitable business needs money to keep it running every day. If you spend money daily, you should be making money daily too. If I patronize you today because you are my friend or cousin, I can’t guarantee that I will always buy from you. Your family and friends are not your customers. Stop forcing them to buy from you. It is not a sustainable strategy. The goal of marketing is to sell to strangers and convert total strangers into loyal customers. A good product with poor marketing is like a good movie nobody ever watches. It never makes any money. This should not be your reality.

In this book, Kingsley has discussed clearly how to sell to strangers and game-changing secrets to make more sales and more money every day. Even if you do not have a business, your personal life is a business. Selling is not only for business owners. Most of the financial hardships you are facing today can be solved if you know how to sell. If you do not know how to sell your skills, your knowledge, your vision, your products, or other people’s products, you are not leaving the trenches anytime soon. Irrespective of who you are and what you do, selling is one of the life-saving skills that you must learn.