Ripple: The big effects of small behaviour changes in business

While nudging is now commonplace in politics, most of our daily interactions with companies, products, and services have not yet been transformed with behavioral science. Doing so is often a messy process but, armed with this book, you’ll have the practical toolkit to get started. Through storytelling and practical tips, Ripple takes you on a journey across the globe which will leave you inspired to start applying behavioral science to improve the world around you.