Political Advertising in Nigeria

This is an attempt at chronicling and documenting what transpired in Nigeria’s political advertising space before independence, from 1958 to 2019. The views of stakeholders in advertising were sought, particularly in the area of political advertising.

This highly ambitious book is not only rich in information about the trajectory of political advertising in Nigeria from the first republic era to the epochal 2015 presidential election, in which the ruling party lost power for the first time, but it also offers a critical perspective from both industry experts and government regulators.