About the Author
Ifeoluwa Ariyo-Agbaje (unofficially known as Agbajegoriite) is a two-time founder and award-winning strategic communications leader. As Co-Founder/CEO of GrittyPR, he leverages AI to revolutionize public relations for individuals and businesses. He also co-founded and leads stakeholder engagement for the Babcock International Model United Nations (BIMUN), training 3000+ delegates annually. Formerly Head of Global Partnerships and Communications at Vesti, where he spearheaded growth initiatives. He currently supports Brand and Communications at Pesa, a remittance fintech company. Ifeoluwa’s expertise spans strategic communications, influencer marketing, and crisis management. He is a graduate of History & International Studies from Babcock University and an MBA candidate at the Rome Business School. He also had an Executive Education in Digital Marketing from Lagos Business School.
A sought-after speaker and published author. His debut book, “Only Mad Hires Get Married to the Company’s Vision,” explores the multifaceted realities of startup life through diverse perspectives, revealing the challenging and often gruelling journey of building a business. He is the recipient of the 2024 Best in Technology PR award from the Nigerian Institute of Public Relations (NIPR).
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