Irresistible: How Cuteness Wired our Brains and Conquered the World. HB

Cuteness is an area where culture and biology get tangled up. Seeing a cute animal triggers some of the most powerful psychological instincts we have – the ones that elicit our care and protection – but there is a deeper story behind the broad appeal of Japanese cats and saccharine greetings cards.

This is the fascinating cultural history of cuteness, and a revealing look at how our most powerful psychological impulses have remade global style and culture.