- Distinguish your company from rivals
- Clarify what your company will and won’t do
- Craft a vision for an uncertain future
- Create blue oceans of uncontested market space
- Use the Balanced Scorecard to measure your strategy
- Capture your strategy in a memorable phrase
- Make priorities explicit
- Allocate resources early
- Clarify decision rights for faster decision makingThis collection of best-selling articles includes: featured article “What Is Strategy?” by Michael E. Porter, “The Five Competitive Forces That Shape Strategy,” “Building Your Company’s Vision,” “Reinventing Your Business Model,” “Blue Ocean Strategy,” “The Secrets to Successful Strategy Execution,” “Using the Balanced Scorecard as a Strategic Management System,” “Transforming Corner-Office Strategy into Frontline Action,” “Turning Great Strategy into Great Performance,” and “Who Has the D? How Clear Decision Roles Enhance Organizational Performance.”


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