Built To Go Global

13,000.00

Built to Go Global is scientifically proven, tested and trusted template for building a successful and sustainable export business. This book was written as a response to the challenges of businesses from around the world that desire to go global, but are unable to realize their dream because of difficulty caused by barriers in internationalization.

Having been in this sector for almost 2 decades, and seeing business come in and unable to continue business, because they were not ready. I took up a PhD research at LIGS University and was able to identify through the research 15 criteria for export readiness. This book contains the expanded version of the research work in the 15 criteria of export business readiness.

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