From natural selection to genes and memes, BEYOND THE 80/20 PRINCIPLE demonstrates, in theory and in practice, what science can teach you about business and success. It
* Evolution by Natural Selection
* Business Genes
* Gause’s Laws
* Evolutionary Psychology
* Newton’s Laws
* Relativity
* Quantum Mechanics
* Chaos
* Complexity
* The Tipping Point
* Increasing Returns
* Unintended Consequences
‘Richard Koch delivers some sharp cross-disciplinary comparisons and knows his onions on both sides of the business/science fence… Koch’s feet are firmly on the ground’ THE SUNDAY TIMES – Business Book of the Week
‘Cogently, entertainingly and often controversially, [Koch] draws parallels between the natural universe and the modern business world. Persevere with Koch’s often elegant thought processes and you will look at your business quite differently’ ENTERPRISE


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