Beyond Profit

Name: Beyond Profit
SKU: 84790
Availability: OutOfStock

₦15,000.00

In 2005, Olufemi Awoyemi embarked on a mission to protect Nigerian investors from the painful experiences his father had faced in the capital market. Through his brainchild, “Proshare,” he developed a unique model of sharing credible financial news and predicting outcomes for Nigeria’s financial markets, solely using the unreliable internet facilities of the early 2000s. Despite skepticism, Proshare’s pioneering work in market intelligence and data analysis gained recognition and attracted partnerships and awards from global organizations like the London Stock Exchange.

In “Beyond Profit,” author Tosin Adeoti uncovers the untold story of how Olufemi Awoyemi carved a niche in the traditional media industry. From the interviews of more than a hundred people, including some of the most prominent business leaders in Nigeria, he reveals details of the many risks encountered by the organization and its senior management. The stories highlight the challenges of doing business in Nigeria while celebrating triumphs born out of great perseverance.

This masterpiece also offers valuable lessons on building a culture that prioritizes people over pecuniary gains and showcases the appointment of a 30-year-old woman as MD/CEO after Awoyemi handed over the reins at 52, a rarity in the Nigerian business landscape.

This is a true Nigerian story that needs telling: a story of how a group of people led by an iconic and often erratic leader built a company known for its reliability and credibility, with plans to remain relevant long after the founder’s departure.

Out of stock

About the Author

Tosin Adeoti is an avid writer and digital innovator. He is the author of “The Art of Argument: How to Know When Language Deceives You,” as well as mini-guides like “Productive Days: Time Mastering Tools and Tips for Everyone” and “ChatGPT: A Comprehensive Guide for Personal, Professional, and Business Uses.” He has written publicly on Nigerian economic and political affairs for about a decade. He has also led digital innovations such as the development of a community of book lovers at Naija Book Club and a fast-rising online current affairs and knowledge-based newsletter at Freshly Pressed. His opinion pieces have appeared in several national newspapers in areas such as economic empowerment and development, digital innovations, and political restructuring.

He is also a highly experienced project manager and entrepreneur with over a decade of experience in various sectors. He is a COREN-certified engineer and PMP and PRINCE2-certified project manager with expertise in program and project management, building construction, sustainable livelihood, and business development. He has worked on projects by prominent organizations such as Microsoft, Google, the European Union, the United Nations Development Program, and the United States African Development Foundation across Nigeria, Liberia, and Zambia.

Working across diverse program portfolios, including human capital development, livelihood sustainability, market-led recruitment, girl child education, labour migration, and social inclusion, he has consulted for and worked with local and international organizations on projects such as youth employability, internally displaced persons, irregular migration, vocational and technical skills development, gender inclusion, minority integration, and inclusive economic growth.

He regularly speaks and trains corporate and charity organizations on business strategy and organizational development for sustainable growth.