The Power of NO

John, a young man in dire need of money, approached the first ATM he came across and attempted to take out cash. The transaction was rejected by the machine. He made another attempt. No money yet. John could either walk away in frustration or try another machine. The second was his choice. He was aware that he had funds in his account. That didn’t confuse him. He just needed to locate a functional ATM. He kept on trying from one location to the other until he found the one that worked.
That’s how rejection feels in both life and business. You may experience rejection just like John at the ATM, but that doesn’t mean you do not have the qualities or capacity to reach the dreams you have in your heart. You possess the necessary qualities. All you have to do is keep trying until you find the opportunity, the audience, the partner, or the system that says “yes.” The core message of The Power of No is that rejection is a necessary part of the process of becoming the person you were destined to be, not the end of your story.

S.F. Badejo shares his experiences of rejection in both business and life in this candid, down-to-earth, and profoundly introspective book. From an early age, he was frequently contrasted with a sibling whose abilities appeared to surpass his own. He could have been defined by that. However, he didn’t allow that to affect him. Grit, self-awareness, and divine guidance gave him the courage to quit competing and begin becoming. And that same grit still permeates everything he does today.

The Power of No helps founders, business owners, and dreamers navigate the emotional landscape of repeatedly hearing “No” without giving up by using compelling storytelling and biblical insight.

Every chapter offers a road map for:
Why people actually fail and why, in the absence of appropriate systems, hard work is insufficient
How to tell the difference between being lazy and experiencing real setbacks
Why your greatest advantage is divine guidance rather than just strategy
How to focus better, create flexible plans, and organise your knowledge
The ability to discern which rules to abide by and which to disregard
How to wait purposefully and actively, and why patience is not passivity
How accepting the process of rejection helps you become more impactful

This book is for you if you’re a professional wondering if your dream is still worth pursuing, a creative weary of knocking on closed doors, or a founder who has been rejected for funding. S.F. Badejo doesn’t act as though the path is simple. He doesn’t downplay the hurt of being shut out or the silence that frequently follows a daring idea. The tools, mindsets, and spiritual posture he provides, however, are far more valuable. In actuality, everyone hears “No.”

To reach your “yes”, all comes down to timing, wisdom, strategy, vision, and divine assistance. Above all, it’s about realising that saying “no” is a redirection towards your destiny rather than a rejection of who you are.
You will be challenged, inspired, and prepared to rise again and again by The Power of No.