The Hidden Gem: Success in Africa’s Informal Markets

In this book, Professor Uzo explores the role of informal markets in driving economic growth in Africa. He argues that despite the challenges associated with operating in informal markets, there are significant opportunities for businesses to tap into these markets and achieve success. Through case studies and real-life examples, the author illustrates how businesses can navigate the regulatory and structural obstacles of informal markets and create value for their customers.

Overall, “The Hidden Gem: Success in Africa’s Informal Markets” is a valuable resource for businesses and policymakers seeking to better understand the opportunities and challenges of operating in Africa’s informal markets. It offers practical insights and strategies for success, based on the author’s extensive research and experience in the field of marketing and management.