The Creative Nudge: Simple Steps to Help You Think Differently

Creative thinking is something everyone can do. It’s a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge, use ‘nudge theory’ to unleash your innate originality.

A new behavioural science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behaviour changes, retrain your brain and live a more creative and rewarding life.