Spotlight: Building Talents to Grow Africa’s Retail Businesses

Retail is the lifeline of African businesses, and the sector employs nearly seventy percent of the continent’s workforce. Finding, retaining, and developing the right retail talent is vital for exponential growth in Africa. Spotlight: Building Talents to Grow Africa’s Retail Businesses provides practical tools and actionable tips to business owners, managers, educators, marketing, sales, and retail practitioners seeking to build businesses with a Pan-African blueprint. The book also introduces the reader to Africa’s retail environment, guiding them in defining their business growth aspiration as well as the requisite competencies, knowledge, and attitudes required to work and maintain a competitive advantage.