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Only Mad Hires Get Married to the Company’s Vision

Name: Only Mad Hires Get Married to the Company's Vision
SKU: 113055
Availability: InStock

₦20,000.00

Ifeoluwa Ariyo-Agbaje’s “Only Mad Hires Get Married To The Company’s Vision” offers a vibrant and insightful journey into the heart of African startups. Through sixteen interconnected stories, the book paints a vivid picture of the exhilarating and often challenging realities faced by individuals navigating this dynamic ecosystem, primarily within the bustling landscape of Lagos and extending to hubs like Accra, Kigali, and Kano.

Imagine a young tech enthusiast navigating the intense “hustle” culture of an Accra e-scooter startup, only to confront the harsh realities of burnout. Picture a fresh graduate’s idealism crashing against the brutal sales tactics and fear-driven environment of a Lagos gaming company.

Like the diverse characters navigating the complexities of love and companionship in the sprawling metropolis, these startup stories reveal the unique challenges and unexpected turns within the African business landscape. From the pursuit of elusive traction to the delicate balance between ambition and well-being, each narrative offers a glimpse into the personal journeys that fuel innovation.

However, “Only Mad Hires Get Married To The Company’s Vision” is not solely focused on the struggles. It equally celebrates the power of “ubuntu,” the strength found in collaboration and creating psychologically safe spaces where vulnerability fosters innovation. The book highlights the transformative impact of empathetic sales approaches and the crucial role of authentic storytelling in securing vital investment.

Ultimately, this collection is an ode to the resilience of the founders and the “mad hires” who are driven by a vision extending far beyond mere financial success. It acknowledges the inevitable “wahala” and setbacks but champions the audacious dreamers who dare to disrupt and shape a better future for Africa, one startup, one bold idea at a time.

5 in stock

About the Author

Ifeoluwa Ariyo-Agbaje (unofficially known as Agbajegoriite) is a two-time founder and award-winning strategic communications leader. As Co-Founder/CEO of GrittyPR, he leverages AI to revolutionize public relations for individuals and businesses. He also co-founded and leads stakeholder engagement for the Babcock International Model United Nations (BIMUN), training 3000+ delegates annually. Formerly Head of Global Partnerships and Communications at Vesti, where he spearheaded growth initiatives. He currently supports Brand and Communications at Pesa, a remittance fintech company. Ifeoluwa’s expertise spans strategic communications, influencer marketing, and crisis management. He is a graduate of History & International Studies from Babcock University and an MBA candidate at the Rome Business School. He also had an Executive Education in Digital Marketing from Lagos Business School.

A sought-after speaker and published author. His debut book, “Only Mad Hires Get Married to the Company’s Vision,” explores the multifaceted realities of startup life through diverse perspectives, revealing the challenging and often gruelling journey of building a business. He is the recipient of the 2024 Best in Technology PR award from the Nigerian Institute of Public Relations (NIPR).