Media Relations Playbook: 25 Proven Effective Hacks

Name: Media Relations Playbook: 25 Proven Effective Hacks
SKU: 86015
Availability: InStock

₦18,000.00

This book is an excellent study guide and workbook for students looking to broaden their knowledge and professionals looking to refresh their understanding of Media Relations and its many components. Combining textbook theories with colourful examples of real-world implementation by giants such as MTN, NLNG, International Breweries, Airtel, and The American University of Nigeria, Nwakanma walks you through the fantastic world of Media Relations as you learn and understand the fundamentals of one of the most crucial elements of Public Relations.

10 in stock

About the Author

Chidorum Benedict Nwakanma is a communication strategist, marketer and scholar with extensive media and industry experience consulting in Nigeria and Africa. He has 30 years communication management experience covering roles in media, industry, consulting and education.
A respected voice in Nigeria’s communication circles, Nwakanma was President of both the International Association of Business Communicators, Nigeria and the Public Relations Consultants Association of Nigeria (PRCAN) (2012-2014).