Harmonising Tradition and Innovation: Exploring the Dynamics of the Nigerian Music Industry

In recent years, Nigerian music has become a globally recognised aspect of the nation’s culture, with over 30 million monthly consumers. Beyond culture, the Nigerian music industry is a major contributor to the nation’s economy, generating over $2 billion in revenue and employing a significant portion of the Nigerian massive labour force. The music industry is undergoing a profound transformation, spurred by the rapid advancement of modern technologies and the digital revolution.