Brand Arrogance

Name: Brand Arrogance
SKU: 59838
Availability: InStock

₦5,500.00

Organizations are created to fulfil a particular purpose as evidenced in the products and services they render. The need to ensure a focus on the customers’ true need can no longer be a choice. As businesses strive to ensure profitability, business executives, CEOs and Boards of Directors find themselves in a never-ending web of competition, regulatory compliance, return on investment to shareholders and customer satisfaction.

Juggling the focus to deliver value to all doesn’t come easy. In a three-part new release, Brand Arrogance set a tone to one of the most contested industry in Nigeria, from the GSM license bidding contest to the challenging journey of the largest telecommunications company in Nigeria and what makes the brand what it is today. Why has it been difficult for competition to catch up in spite of the various unique challenges the brand has faced though with a dwindling share of the market.

13 in stock

The writer, with almost two decades experience in the telecommunications industry, delves into the seemingly simple things that have set apart one of the brands in the race of numbers and relevance.

The insights revealed in this book would help you tie it all together and just may be, you would have an admiration for the sheer grit and steel with which an organization has dominated the industry. Brand Arrogance also talks about the need for organizations to strive to be great while building a brand that fulfills specific purpose in the society

About the author.

Ezekiel studied Business Administration and Management and has a Post Graduate Certificate in Business Administration and Management from the University of Wales, UK and strategic leadership courses at Humber College Canada, Manchester Business School UK, IMD Business School Switzerland and Lagos Business School Nigeria. A Certified Sales Leader (CSL) with the Canadian Professional Sales Association (CPSA) and an Associate Member of the Nigerian Institute of Management (Chartered).

He has extensive experience in Sales and Business Development, Ezekiel has massive sales and sales management experiences covering sales channel management, enterprise sales and general sales management.