The Public Relations Playbook: Doing PR on a Zero or Minimal Budget for Maximum Impact

Name: The Public Relations Playbook: Doing PR on a Zero or Minimal Budget for Maximum Impact
SKU: 104313
Availability: InStock

₦15,000.00

This book is a practical guide for brands, entrepreneurs, and PR and communications professionals looking to harness the power of public relations without breaking the bank.

Drawing from my career experiences—working with startups, global brands, and Africa’s largest creator platform, Selar—it offers actionable insights on building trust, crafting impactful narratives, and leveraging media relationships for brand growth.

You’ll learn how to craft newsworthy stories for the press, build strong media connections, amplify your brand values through cost-effective strategies, understand what makes CSR efforts truly impactful (and how they can attract organic, positive coverage), and discover crisis communication strategies every brand should know — all supported by relevant case studies.

Beyond just the knowledge, this book also delivers real value. It includes my curated, ready-to-use media list, highlights the types of stories that are a priority for these platforms, and provides pitch templates to take the stress out of media outreach.

Whether you’re a small business owner, startup founder, or seasoned marketer, this roadmap will help you master PR, drive brand growth, and make a lasting impact — no big budget required.

5 in stock

About the Author

David Akinfenwa is a seasoned media, communications, and public relations professional with years of diverse experience in the industry. His career has been shaped by a deep passion for storytelling and a strategic approach to crafting narratives that resonate, inspire action, and drive business impact.

David has led high-profile PR campaigns across Africa’s tech ecosystem, consulting for leading companies such as Fez Delivery, Anchor, Bendada, ALX Africa, and Selar. As a trusted PR consultant, he has played a pivotal role in shaping brand narratives, enhancing visibility, engaging target audiences, and positioning businesses for success in competitive markets.

Currently, David is working as Head of Corporate Communications and Public Relations at Selar and is also building his PR and Communications agency, J&B Communications, dedicated to helping businesses harness the power of effective communication to drive impact, inspire meaningful change, and foster long-lasting connections with their audiences.