The Magic Wand Brand Strategy
₦4,000.00
What makes a brand memorable? The logo, the name, the hype or it is simply the quality of experience?
It is becoming harder by the day for small businesses to maintain customer loyalty. Growing businesses alike struggle to keep their brands memorable. It is as if there is a widespread charm of forgetfulness caused by the saturation of the numerous brands we come across and interact with on a daily basis. How do you help customers escape being ‘oblivated’ and keep your brand as top-of-mind and the go to solution whenever they are in need of the services you offer?
From Hogwarts to New York, this book takes you through the fantasy world of Newt Scamander and Harry Potter to simplify the basics of building a sticky and relevant brand.
Among other things, you will learn how to trigger favourable emotional responses from your target audience through the art of brand storytelling, using examples of some stories you are already familiar with. Brand strategy books used to be complex and boring, until now!
4 in stock
About the Author
Tayo Abobarin, also known as “The Brand Architect,” is a Nigerian Architect and Brand Strategist. He helps small businesses and individuals position their brands to attract and engage the intended audience with a functional approach using stories, digital media and architecture.
Tayo is a member of The Chartered Institute of Marketing and an Executive member of Life Coaches Association of Nigeria. He was listed alongside top Nigerian CEOs and celebrities in the “Charles O’Tudor Brands to Watch 2017,” and has been awarded the Best Under30 Entrepreneur in Innovation and Technology category of the 2013 30Under30 Awards in Oyo State, Nigeria.
He founded IDSbrands, a Brand Identity & Digital Experience Design Agency in Lagos, Nigeria. He’s also the founder of IDSpub, an online community set to help each member build brands driven by the right ideas and strategies. He aims to help entrepreneurs build functional and profitable brands both digitally and traditionally.
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