The Art of Creative Thinking

A scuba diving company faces bankruptcy because sharks have infested the area. Solution? Open the world’s first extreme diving school.

The Art of Creative Thinking reveals how we can transform ourselves, our businesses and our society through a deeper understanding of human creativity.

Rod Judkins, lecturer at the world-famous St Martin’s College of Art, has studied successful creative thinkers from every walk of life, throughout history. Drawing on an extraordinary range of reference points – from the Dada Manifesto to Nobel Prize Winning economists, from Andy Warhol’s studio to Einstein’s desk – he distils a lifetime’s expertise into a succinct, surprising book that will inspire you to think more confidently and creatively.

You’ll realise why you should be happy when your train is cancelled; meet the most successful class in educational history (in which every single student won a Nobel prize); discover why graphic nudity during public speaking can be both a hindrance and surprisingly persuasive; and learn why, in the twenty-first century, it’s technically illegal to be as good as Michelangelo.

Be stubborn about compromise.
Plan to have more accidents.
Be mature enough to be childish.
Contradict yourself more often.
Discover the Art of Creative Thinking.