Strategic Writing: How Successful Brands Use Words to Build and Sell

Name: Strategic Writing: How Successful Brands Use Words to Build and Sell
SKU: 96697
Availability: InStock

₦10,000.00

The internet has been a game-changer, democratizing writing like never before. With over 50% of the global population now writing, technology and social media have clearly played a significant role in this shift.

While writing is no longer a rarefied art, a few notable brands have sought progressive and strategic ways to leverage the essence of the craft to outperform competition and stay ahead of the curve in the global marketplace.

In Strategic Writing: How Successful Brands Use Words to Build and Sell, Oti Egwu harnesses the power of storytelling to explain how writing has increasingly become an inescapable tool for businesses to scale. By providing strategic frameworks and tactical guides, the author shares engaging and relevant insights that interest readers.

4 in stock

About the Author

Oti Egwu is a Writer, Strategist, and Public Relations Consultant at Djembe Consultants. He has worked on writing and communications projects for global brands such as Tommy Hilfiger, Jellyfish, M&C Saatchi, and the Gates Foundation.

Oti worked at the intersection of Content Strategy and Brand Management for one of Nigeria’s leading presidential candidates during the 2023 general election. He is the author of The Six Albatrosses Around Nigeria’s Neck and Future of Work: Why Young Professionals Must be Skilled Writers.

Strategic Writing: How Successful Brands Use Words to Build and Sell, is Oti’s third book.