POWER BRAND – The Entrepreneur’s Creed

Power Brand is all about a culture of excellence, creating a foundation of power, and the transcending success of a brand explained in a non “rocket science” type of way. This book is here to help you establish the fundamentals of becoming a household name and the doctrine of precision and decision. It covers the process of forming an idea to creating an identity and the culture of structure, as well strategies on how to project your uniqueness. This is the first of two volumes, and it is the introduction to and structural phase of setting up a household brand. Power Brand is not just a book; it is a “Creed” that I would advise every entity to absorb.