Heineken in Africa: The Dark Side of Heineken’s African Beer Empire

Name: Heineken in Africa: The Dark Side of Heineken's African Beer Empire
SKU: 94906
Availability: InStock

₦22,000.00

“For Heineken, ‘rising Africa’ is already a reality: the profits it extracts are almost 50 per cent above the global average, and beer costs more in some African countries than it does in Europe. Heineken claims its presence boosts economic development on the continent. But is this true?”

10 in stock

With six years of research while travelling to every African country where Heineken operates, investigative journalist, Olivier van Beemen, in this new edition of the book, highlights the problems confronting the company, going further to show the true effects of its own actions.

Heineken in Africa shows the darker side and provides a true-to-life image of the company that likes to blow its own trumpet regarding this supposed African success story, a story for which it has been lavishly praised.