Emotion by Design

How did Nike go from being a small sneaker brand to the world’s most revered company?

Why do its campaigns – from ‘Just do it’ to the famous Nike swoosh – capture the imaginations of millions worldwide?

And what can any founder or marketer learn from them?

Greg Hoffman joined Nike as a 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history – for Ronaldo and Serena, the Olympic Games and the World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.