Decolonising Africa’s Business Practices
₦2,000.00
The book “Decolonising Africa’s Business Practices:- Pro-Indigenous Marketing Pathway to a Paradigm Shift” is based on the 15th Inaugural Lecture of the Pan-Atlantic University to be delivered on September 1st, 2023, by Professor Ogechi Adeola.
The author, who is a Professor of Marketing at the Lagos Business School, shares insights from her research on marketing, strategy, tourism, and gender studies, with a particular focus on projecting a positive image for Africa.
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