Dancing Too Early: Lyrics, Children, and the African Media Wave

Name: Dancing Too Early: Lyrics, Children, and the African Media Wave
SKU: 114863
Availability: InStock

₦12,000.00

What happens when a child knows every trending lyric but struggles with the times table?

Across Africa, children are dancing too early; singing along to lyrics they barely understand, mimicking moves that belong in clubs, and absorbing messages that shape their behavior long before they are ready. Music, once the heartbeat of culture and the teacher of wisdom, is now often the thief of innocence.

In Dancing Too Early: Lyrics, Children, and the African Media Wave, Oluyemi Awolokun investigates how Afrobeats, Nollywood soundtracks, and viral TikTok trends are reshaping childhood across Nigeria and beyond. Through street-level observations, classroom testimonies, and a hard look at government failures, this book exposes how entertainment culture affects children’s cognition, academics, self-image, and sexuality.

But this is not just a book of problems; it is a call to action. From regulators to parents, teachers to artists, everyone has a stake in rewriting the beat. Because the songs our children sing today will become the lives they live tomorrow.

Hard-hitting, reflective, and unapologetically African, this book challenges us all to ask: whose responsibility is the future of the African child?

5 in stock

About the Author

Oluyemi Awolokun is a communications strategist, public relations professional, brand strategist, and media researcher whose current work examines the intersection of culture, technology, and childhood development in Africa. With a professional background spanning technology and media consulting, public relations and advocacy, and youth engagement, he has contributed to initiatives that highlight the role of storytelling and music in shaping values.

His writing combines careful research with cultural insight, offering a framework for parents, educators, policymakers, and creators to reflect on the impact of media on the next generation. Dancing Too Early is one of his comprehensive works published, presenting a critical analysis of how lyrics and popular culture influence African children in a rapidly globalizing world.