Built To Last

Drawing upon a six-year research project at the Stanford University Graduate School of Business, multimillion-copy bestselling author, speaker and consultant focused on business management and company sustainability and growth Jim Collins and organizational theorist Jerry Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day – as start-ups, as midsize companies and as large corporations. Throughout, the authors asked: ‘What makes the truly exceptional companies different from other companies?’

Built to Last is the result of that research: filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.