Brand or Be Bland!

Name: Brand or Be Bland!
SKU: 91681
Availability: InStock

₦12,500.00

‘Brand or be Bland!’ is the first book of its kind in Africa on personal branding. It has been written to help the reader on their journey to becoming a stronger brand.

It is an easy-to-read book, consisting of ten chapters, which provides a unique, proprietary, and proven framework, the 2(ABC) Personal Branding Framework, which the author has developed from experience and observation, working for over 30 years on international and homegrown brands, with people across the globe as a brand management expert and business leader.

It offers practical tips to help the reader build a stronger and sustainable personal brand identity.

Readers will understand the basic principles and relevance of personal branding and brand value to their career and business growth and be able to apply the framework in their daily lives, careers, and entrepreneurial pursuits.

Short questions at the end of each chapter reinforce the learnings. And for added fun, there are crossword and scrambled word puzzles in the appendices to further embed what it is learned.

5 in stock

About the Author

Lampe Omoyele is a widely respected leader in the marketing and advertising industry of Sub-Saharan Africa, with over 30 years of extensive brand management experience working on global and home-grown brands at the C-suite level.

Straddling ‘town and gown,’ his hands-on expertise and knowledge-sharing have been instrumental in building brands and shaping the current and next generation of industry leaders.
In 2018, the World Marketing Congress named him among the top 100 most influential global marketing leaders.

Writer, speaker, and singer with an arsenal of academic science degrees, his innate abilities lie in the creative arts. At the start of his career, he aspired to be a copywriter and broadcaster. He might graduate to these!

Previously published works include, ‘Love Chords and Discords’, an anthology of poems, and ‘Marketing in Africa, East and West-Parallels, Paradigms and Perspectives’.