Are you Branded or Stranded: 3rd Edition

In a world overflowing with noise, only those with a clear identity and compelling value rise above the rest. In the 3rd edition of his transformative book, Olusola Amusan, renowned futurist, brand strategist, and founder of Coven Works, offers readers a refreshed and expanded guide to navigating the intersection of personal branding, purpose, and influence in the 21st century.

Are You Branded or Stranded? is not just a question, it’s a call to action. Through practical insights, real-life case studies, and actionable strategies, this edition dives deeper into how individuals can move from obscurity to impact by discovering, refining, and projecting their unique voice and value.

Whether you’re a young professional, entrepreneur, student, or creative, this book empowers you to:

Clarify your personal brand narrative

Stand out in a competitive digital landscape

Build authentic influence and credibility

Avoid the pitfalls of being overlooked or undervalued

Leverage your skills and story for global relevance

With new chapters, updated resources, and sharper perspectives tailored for the current era, this edition challenges you to choose: Will you allow yourself to be branded or stranded?