Thrive: Mastering E-commerce the African Way

₦20,000.00

Thrive is the product of those conversations – a comprehensive guide to empowering businesses to thrive in Africa’s unique market. This book is intended for a broad audience, including business owners, entrepreneurs, industry leaders, policymakers, researchers, and anyone interested in the future of e-commerce in Africa. Whether you are just starting or looking to expand your existing operations, Thrive is designed to equip you with the knowledge and tools necessary to navigate the complexities of the African e-commerce landscape

7 in stock

About the Author(s)

Uchenna Uzo
Professor Uchenna Uzo is a preeminent retail expert, distinguished speaker, and award-winning author with a career dedicated to revolutionising Africa’s retail and marketing arenas. Over the past twenty years at Lagos Business School, Uchenna has profoundly, played a pivotal role in multiple capacities, including as Director of MBA Programmes, where he played a pivotal role in elevating the school to be ranked among the top 40 Executive MBA programmes globally by The Economist. Currently serving as Faculty Director, he continues to drive excellence in sales, Retail, Marketing, and Consumer Behaviour.

Uchenna’s passion for transforming Africa’s retail landscape into a formidable global player is evident in his extensive consulting and research work across various industries. His academic journey includes a B.Sc. and M.Sc. in Sociology from the University of Lagos, a master of research in Management, and a PhD in Management from IESE Business School in Barcelona. His Prestigious roles include a Research Fellowship at the Scandinavian Consortium for Organizational Research (SCANOR) AND a visiting researcher scholarship at Stanford University.

Elo Umeh
Elo Umeh is the Founder and CEO OF Terragon Group, the leading data and marketing cloud company in Africa, which helps brands intelligently deliver more meaningful experiences to African consumers on mobile.
For over 13 years, he has steered the company through its evolution from a digital agency to Africa’s foremost SaaS(Software as a Service) company, with the development of proprietary in Bangalore in 2018 and strategic partnerships with global technology and Indigenous companies including Meta, Microsoft, MTN, Nigerian Breweries, etc
In a career spanning over 20 years, he has worked in mobile and digital technology companies across East and West Africa in Executive capacities. He was part of the founding team that grew Mtech Communications, a premiere mobile technology start-up, and took it public in Nigeria.

Olu Akanmu
Olu Alanmu was until recently, president and Co-CEO of Opay-Nigeria- one of Nigeris’s largest fintech platforms with Unicorn valuation, He has an unusual, diverse C-level strategic leadership experience across several industries, including healthcare, FMCG, telecommunications, banking, fintech, and the public industries, with a track record of driving and scaling businesses successfully across these sectors.
He was Executive Director of Retail Banking at First City Monument Bank; Chief Marketing Officer at Airtel, Nigeria; Managing Director of Retail Banking at former Bank PHB; General Manager of consumer Marketing, MTN-Nigeria; and Client service Director of Insight Communications (Nigeria’s Premier advertising agency). He was also Chief Operating Officer at the Society for Family Health and Population Services International(Nigeria and South Africa) and Marketing Manager at Glaxo-Nigeria.