Ripple: The big effects of small behaviour changes in business

₦10,000.00

Ripple is about how small behavior changes can have wide-reaching effects in the real world. By applying behavioral science in your working life, you can have positive ripple effects on the world around you.

5 in stock

While nudging is now commonplace in politics, most of our daily interactions with companies, products, and services have not yet been transformed with behavioral science. Doing so is often a messy process but, armed with this book, you’ll have the practical toolkit to get started. Through storytelling and practical tips, Ripple takes you on a journey across the globe which will leave you inspired to start applying behavioral science to improve the world around you.