The subject of leadership has always been on the top burner in any sphere, from individuals to groups, to organisations, to brands, to businesses and nations. Everything has always and will continue to revolve around leadership. This has led to the springing up of materials on how to be a better leader, or how to simply lead in any given moment or platform. And true to this, there has been inexhaustible materials on this subject of leadership so that it has become an over-saturated topic, where everyone has an idea what leadership is or should be. Which is good when knowledge shakes hands with action. But! No one has actually asked the most vital question in all these discussions, and that is; Why Must You Lead? Why Should You Choose To Lead? Why Should You Be The Leader? Why Should You Lead? Why You? Why Not Another? All through the ages, the question of How, Where, Whom, What, When and Where has been repeatedly attended to when it comes to Leadership. But the most important question of WHY has been left unattended to. Even those that tried to proffer answer could not do justice to it, because they had little or no idea. And because we have not asked this vital question, humanity has suffered brutally due to this knowledge gap in leadership. Yes, you can know the “how” to do something. You can know the “what” in doing something or being something. And you can know the “where or when” in doing something or being something, but if you cannot answer the big question of “WHY” you should be something or doing something, you will be brought to your knees at the slightest opposition. If you do not know “why” you do what you do, or if your “why” is not strong enough, you will be knocked out of the ring of life every single day. This book succinctly answers that most important question of leadership that no one has ever asked before now. The ultimate question of WHY! A fresh perspective that holds the key to becoming an extraordinary leader whether as an individual, brand or organisation. In this book, you will learn all that is needed for you to lead with “Why”. Why You Must Lead.