The Will to Win

10,000.0020,000.00

The Will to Win: The Story of Biodun Shobanjo by Dotun Adekanmbi is an account of the author’s personal journey to understanding in which the object of his search, a scholarly pursuit of excellence, was exemplified by one man who turned out to be the subject of the story.

It is fundamentally a deliberative evaluation of leadership and enterprise management. It is as much a biographical portrait of Nigeria’s ‘Czar of Advertising’ as it is a story of the major developments in the world of marketing communications in Nigeria as it involves Shobanjo, Chairman of Troyka Holdings, West Africa’s largest marketing communications group.

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