THE ROOKIE ENTREPRENEUR

5,000.00

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“The Rookie Entrepreneur” by Funke Medun.

 

An exciting relatable simple story with practical guides on starting and running a sustainable business. This book has been written to entertain and educate simultaneously. It also has activities for the reader.

 

The Rookie Entrepreneur takes a look at the life of Nneka Badejo, a fictional character, who once excelled in the banking sector until the global economic meltdown, which resulted in her being laid off. After unsuccessfully trying to secure another job, with the nudge of her childhood friend, Rita – a chartered accountant – she decides to turn her hobby for baking into a business. NBSweets, her cake shop, was born.

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Like most new start-ups, the first few months of her business were not encouraging. At the point of considering giving up, she is introduced to Mrs. Anifowose, an entrepreneur in her 50s, who has been in business for twenty-five years. Anifowose eventually becomes Nneka’s mentor. Through her encouragement, Nneka attends a six months course on Starting and Running a Business, organized by the Nigerian Women Entrepreneur Club (NWEC), a non-profitable organization dedicated to the development of women in business.

NBSweets was on the right track, according to its business plan. Then disaster struck, disrupting every carefully laid plan. How did Nneka react? Did NBSweets bounce back? Find out!

Additional information

Cover

Hardback

Pages

149

Author

Funke Medun

ISBN

9789789828203

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