The Number Bias: How Numbers Lead and Mislead Us

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Even if you don’t consider yourself a numbers person, you are a numbers person. The time has come to put numbers in their place. Not high up on a pedestal, or out on the curb, but right where they belong: beside words.

It is not an overstatement to say that numbers dictate the way we live our lives. They tell us how we’re doing at school, how much we weigh, who might win an election and whether the economy is booming. But numbers aren’t as objective as they may seem; behind every number is a story. Yet politicians, businesses and the media often forget this – or use it for their own gain.

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