Surveillance Capitalism: A new phase in economic history in which private companies and governments track your every move with the goal of predicting and controlling your behaviour. Under surveillance capitalism you are not the customer or even the product: you are the raw material.
THE TOP 10 SUNDAY TIMES BESTSELLER
A NEW YORK TIMES NOTABLE BOOK OF THE YEAR
ONE OF BARACK OBAMA’S TOP BOOKS OF THE YEAR
Shortlisted for The Orwell Prize 2020
Shortlisted for the FT Business Book of the Year Award 2019
‘Easily the most important book to be published this century. I find it hard to take any young activist seriously who hasn’t at least familarised themselves with Zuboff’s central ideas.’ – Zadie Smith, The Guardian
The Age of Surveillance Capitalism is a deeply-reasoned examination of the threat of unprecedented power free from democratic oversight. As it explores this new capitalism’s impact on society, politics, business, and technology, it exposes the struggles that will decide both the next chapter of capitalism and the meaning of information civilization. Most critically, it shows how we can protect ourselves and our communities and ensure we are the masters of the digital rather than its slaves.
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