Soft Power: The New Great Game
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In Soft Power, Robert Winder explores the ways in which modern states are asserting themselves not through traditional realpolitik but through alternative means: business, language, culture, ideas, sport, education, music, even food – the texture and values of history and daily life.
Moving from West to East, the book tells the story of soft power by exploring the varied ways in which it operates – from an American sheriff in Poland to an English garden in Ravello, a French vineyard in Australia, an Asian restaurant in Spain, a Chinese Football stadium in Africa; the fact that over fifty modern heads of state were educated in Britain; the student exchange that took a teenage Deng Xiaoping to a small town on the Loire; the way that Japan could seduce the world wih chic food and smart computer games.
With Soft power’s quiet ingredients – education, science, trade, cultural values – and a new emphasis on shared mutual interest, it may be the only force supple enough to tackle the challenges the future looks like they pose – not least the slam-the-door reflexes pulling in the other direction.
Additional information
| Cover | Hard back |
|---|---|
| Pages | 376 |
| Author | Robert Winder |
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