Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott’s distinguished career as a copywriter, creative director, and founder of some of London’s most high-profile advertising agencies.
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Drawing on Eastern and Western philosophy, and colorful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.