No Rules Rules: Netflix and the Culture of Reinvention


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Netflix’s co-founder & CEO,  Reed Hastings reveals some of the ground rules behind a unique cultural experiment, explaining how a DVD mail-order transformed itself into one of the most radical and successful businesses in history.

Here’s a book with unprecedented access for anyone who creates, leads, or tries to innovate. Learn the Netflix secret sauce, from the master himself.

There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in more than 190 countries.

Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrelevant. At Netflix, you don’t try to please your boss, you give candid feedback instead. At Netflix, employees don’t need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world.

Here for the first time, Hastings and Erin Meyer, best-selling author of The Culture Map and one of the world’s most influential business thinkers, dive deep into the controversial philosophies at the heart of the Netflix psyche, Drawing on interviews with Netflix employees from around the globe and never-before-told stories of ups and downs from Hastings’s own career, No Rules Rules is the fascinating and untold account behind one of the world’s most innovative, imaginative and successful companies.

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No Rules Rules

No Rules Rules: Netflix and the Culture of Reinvention


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