About the author.
Petra Aba Asamoah is a consummate salesperson. She has the rare distinction of having transitioned successfully from a frontline sales role, through the middle belt of supervision to the executive level of strategy in sales, marketing and commercial operations. She has held top management positions in the airline, media and manufacturing industries.
She teaches marketing on a part-time basis and has worked as an adjunct lecturer at Ashesi University and Simon Page College of Marketing in Ghana. She is a chartered marketer by profession with a Chartered Post Graduate Diploma in Marketing from the Chartered Institute of Marketing, UK. She holds an MPhil in Marketing from the University of Ghana Business School and a first degree in Political Science with Philosophy also from the University of Ghana.
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