Imagine It Forward: Courage, Creativity, and the Power of Change

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In Imagine It Forward, Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man’s world, treated as an outsider because she didn’t have a business background, and ignored as a mere PR person.

But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold.

Additional information

Cover

Paperback

Pages

390

Author

Beth Comstock (Author), Tahl Raz (Contributor)

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Imagine It Forward: Courage, Creativity, and the Power of Change

6,000.00

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