This magical manual is one of the best you will see out there. It is created to make transferable knowledge available to business owners and to those who aspire to become one, acquitting them with requisite skills on how to retain customers and clients.
Today, attention is shifting to the “business world” and the major concern of business owners and aspiring entrepreneurs is how to keep their business running by not losing their customers to the raging competition. Customers are the backbone of any thriving business and as such, it is important to retain them for the sustainability and continuity of such business.
In this book, the author lucidly and elaborately defines the steps and presents the models on how you can maximize your business advantage and conquer the fear of losing your customers to the competition. This book is filled with powerful, yet, simplified nuggets on how to bring your customers back.
This piece of gold shouldn’t be owned only by business persons, but also by companies, corporations and agencies to empower their employees with this magical customer retention manual.
Tope –
It’s a great read and a practical approach business owners can relate with in bringing back their customers. Kudos to the writer for his intelligence in writing such a good book. Was glued from the first to the last page. Looking forward to reading more books from the author.
Abdulrasaq Kaosarah Adeyi –
The joy of most business owners would definitely be retaining their customers, however, this can only be achieved if we get to know the right ways to bring our customers back to us.
This book I believe would give you the best and right way to do so.
I recommend this book to all entrepreneurs and aspiring ones.
AbdulRasaq Kaosarah Adeyi
The Executive Director, ABK Farms & ABK Concept
Seun Awogbenle –
The book offers a superlative guide on how to anchor a business investment over the long term and maximize the business potential for profit and valuable return on investment.
The book makes a strong point that business growth and expansion is the result of value addition, effective customer relationship and efficient service delivery.
The book is completely relatable, deploys practical realities and draws from the experiences of the writer as an accomplished Entrepreneur to make the perfect A-Z on customer retention and business progression.
Most importantly, the book gives a clear lead in turning business challenges into opportunities for accelerated business growth. I strongly recommend.
Abideen Opeyemi OLASUPO –
Compelling and straight to the point. The book opens doors into the world of customer relations, customer retention and acquisition.
A great read for emerging entrepreneurs who are tying to find their feet in the business world.
Abideen Opeyemi OLASUPO
Co-Founder and Head of Strategy, Opab Global Consults.
Yahaya Abdullahi –
Ahmed Omotosho has proven himself to be a writer with distinction with his maiden book.
This book is a masterclass. It is indeed an eye-opener to all business owner, intended business owner, business customers and every person who is involved in the business world.
The author was able to introduce a formidable model that could help in managing customers that patronize one’s business and also to help improve and increase the turnover in the business. Everyone is truly a customer to another business even as a business owner, this maiden book by the author would also expose to customers what is expected from any business which render services to them.
This book is indeed a must-read, don’t just glance through, read in details, DOWNLOAD the model formation, ACT on them, your CUSTOMERS definitely won’t ever think of leaving your business for another.
Abdulganiyu Halimat –
The book is very good and it is very helpful. I actually read it twice and I will continue reading it because it is superb. Thanks to the author for giving us hints on how to bring our customers back.
Jelugbo sunday Desmond –
I thought I was doing well and better in my work and business but when I read this book it opened my eyes to many little things and big secrets of business relationship that helps grow business and retaining customers.
I’m happy to learn more from reading this book.
Thanks Mr. AMHED OMOTOSHO.
Titilope Anifowoshe LegalEagle –
Yayi no doubt has immortalized himself. He has written a book that will not only be resourceful for young people but to generations to come. I am
Convinced that every one has to get this book!
Waliyulah Olayiwola –
Ahmed Omotosho has proven himself to be a great writer and amazing storyteller. With the book, “How to Bring Your Customers Back”, he’s told a powerful story that we all need to hear, businessmen or not.
Good writing becomes great when stories are shared to drive the points home.
Combining these two skills, Ahmed has successfully come forth with one of the best books out there that talk about business, selling, making and retaining customers.
He starts each chapter with personal anecdotes which grabs your attention as you read and retains it until the lessons become glaring even for an eight-year-old reader.
He simplifies his writing using clear and lucid words that easily make the book a good read for anyone, young or old.
His points in each paragraph are well laid out, initially as bullet points. Then he went ahead to elaborate each of them.
This tactic makes it easier for the lazy reader who hopes to first skim through to see what the gist of a chapter will be.
It pays not to be a lazy reader especially when it comes to bringing your customers back using tactics and strategies laid out by Ahmed in this bestseller.
Skimming through will do you no good except you read through every bit of the word taking notes along the way.
I’ll recommend this book for those in business and even those not in business. As long as you provide one or two values that people pay you for, you need to learn the rope from this book on how to impress your customers to death and buy their loyalty for life.
Waliyulah Olayiwola
Founder, CCNetwork
Hameedah –
When I first heard of the book I thought to myself oh wow let’s go read another book on impractical stuffs. But I was wowed as I turned it page by page. In fact I was glued to the book because I just started my business then and love to see it grow.
All in all, I am thankful I got this book because it not only widen my business sense and scope it also taught me all I needed to know as a business person. I give the book and the author a big thumbs up for a job satisfactorily done.
Dosunmu Damilare –
The content of this book is priceless and awe-inspiring: the storytelling, the experience integration, the structuring, and its simple grammar and lexicon.
The book doesn’t only tell but shows how customer management is the life wire of business management.
I practically lived every word while reading it, there is life in this book and believe me when you read it, it will automatically take a form and start breathing in you.
This book is critical to the now and future of business. Along with that, as strong as the title reads Customer, this book is beyond that, this book is a must-have companion for everyone who’s interested in human psychology.
The author didn’t just write a book for business development, he has covered the basic of human practices and yes this will stay with us for a long time.
Regardless of how much you end up snagging a copy of this book, believe me, it will remain a GIFT.
Chukwuma OKENWA –
The Strength of an author is a function of his authority. From a wellspring of diverse experiences, the author makes a compelling case for building sustainable customer relationships.
While extolling the importance of getting the customers at the first place,the author however esteems customer retention as a smarter option,which is not only viable for business survival, but equally for maximum profitability.
Above all the author simplifies that which had longed remained a puzzle to many business owners, and that is how to develop an effective communication strategic roadmap for their businesses.
*Chuckwuma Ephraim Okenwa*
Executive Director, LEAD Network |Principal Partner, H-Formance Consulting
Omale Godwin –
Wonderful book for anyone who has customers, don’t loose any customer again.
Sodeeq Zainab –
As an entrepreneur, we have all had issues with having our old customers come back for our product due to some circumstance which is unknown to us. As an aspiring entrepreneur who just wanna vent into this journey and would really love to have customers search for you or rather a referral, I would recommend this piece, it gave insight to everything.
Esther –
How To Bring Your Customer Back is a very practical, yet easy manual on customer relations. It’s a must-have for every aspiring entrepreneur and business owner. This book addresses a crucial aspect of business which is most often overlooked and not taken with utmost importance
I would recommend this book to you over and over again…
Caleb Bakare –
Frankly, I wish I’d read it earlier. I LOVED it! I should really try to read it again and again.
The book is thought provoking practical book on how to keep and retain business customers.
If you are trying to understand your customers perfectly. This book is a must for you.
Kazeem Olatunbosun –
How to bring your customers Back is not just a book but a practical manual needed by every business owner and potential business owners. The storytelling of the author was top notch and relatable. I was able to remember some of my very bad experiences from customer service representatives and I can proudly say that such a mistake could have been avoided if they have read a book like How you bring your customers back.
The book does not only teaches how to bring your customers back but also teaches how you can apply the methods to your daily life to preserve a good relationship with other people that come across you.
As the name implies, How to bring your customers back, is for those who are willing to bring their customers back and those that are not willing to lose their customers.
I would like to recommend this book for anyone who needs a practical manual to bring their customers back and those that are not willing to lose their customers.
Favour Badakin –
How to Bring Your Customers Back carefully analyses the needed tips to flourish in the business world by employing the storytelling genre. It is a must have for existing entrepreneurs and aspiring business owners.
M.B Almubajal –
While the quest for continuous patronage has been a prime preoccupation of businessmen and entrepreneurs, aligning the business’ chance with the customers’ stance remains a dominant motif in business engagements.
Against the unpopular and unhealthy norms of client relationship amongst start-ups and businesses today, Ahmed Omotosho in his first book, How To Bring Your Customers Back offers his readers a way out of the miasma. Through a blending art of storytelling, titillating expositions and illustrations, the writer draws our attention to certain sets of unique tenets, tricks and tweaks in the realm customers relations while espousing the why(s) and how(s) they work.
At the level of its content, the book is a vast ocean with several pearls or a vast garden with an avalanche of diverse flowers around the neighbourhood of business-customer relations. Just like the Yoruba proverbial Adipele’s multi-layered dentition, how many teeth do we count?
Get yourself a copy, fasten your seatbelt for a joyride towards bringing your customers back and getting them to stick around this time!
Abdulazeez Muh’d Bashir Almubajal Esq.
Lawyer | CEO, MBJ Concepts | Founder, Golden Minds Initiative
Simire Omoyotosi Ti’Jesuni (SOT) CEO, WuraFadaka –
I must really commend you for the action you just took. while I read through your piece, I saw practical solutions to the problems business owners face this century. There is no way any business owner would read this amazing piece and still lose his or her clients. The book made us to know that your business is not relevant until it solves the problems of your prospective clients
I recommend this book to every entrepreneurs as it will put them back to the spotlight they always wanted.
ADEGBITE, Fatimah Adekunmi –
Entrepreneurship isn’t just about buying and selling. Enterpreneurship is a lot more…
How do you attract your customers?
How do you retain them?
How do you keep them coming back to your business?
How do you make them loyal to your business?
What can you do to keep your customers engaged with your brand over and over again?
If customer retention is poor in any business, then nothing else matters, and loyalty, they say you don’t earn in a day. You earn loyalty day-by-day…So what do you have to do?
This book is a must read for every business owner and aspiring entrepreneurs.
Olusegun OKUNADE –
The manual “How To Bring Your Customers Back” is precisely a tool that must be on every business men’s table. The book delve into the major psychology of selling and gaining the patronage of the customers consistently through simple concept of understanding every customer’s need and stepping-in to fill the exact space in the way the customer desired it.
I find the book very easy to read because the employed very simple and unambiguous style of writing, the practical examples from his own life experiences makes the book relatable to our everyday lives and ultimately proffer working solutions to hitherto worrying influences of inability to retain customers.
This book will come handy for anyone hoping to excell in business and other person to person relationships.
Sanni Alausa-Issa –
The salesperson of the 21st century knows one thing: “Customers are your most important asset. They don’t care about you, they only care about themselves.” How do you care for your customers without knowing what they care about?
This book is an interesting manual for any salesperson who wants to build a business that lasts. I love the way the stories are weaved to transmit sound sales strategies. This approach allows the reader to relate to the lessons and take action. A worthy read!
Kelechi Nnamdi –
Ahmed has done an excellent job on the maiden edition of this book…As a customer service officer myself, I can relate to the effort he has put into research, careful study, life experiences and practical examples presented in this book.
The chapter assessment to test the skills and knowledge acquired after reading each chapter is noteworthy.
This book speaks directly to business owners and aspiring ones, it teaches an employer the rudiments of excellent customer service. As a business owner, if you are not customer centric as this book admonishes, you can’t achieve customer satisfaction which eventually impacts on your profit bottom line.
I recommend this book not just to business owners and aspiring ones alone, but to every front desk/customer service officer and everyone with intention of satisfying and gaining the trust of the customer KING!
Kofoworola Kadiri –
The right book needed by every start up entrepreneur to drive home their business and appropriate book for professionals, Corporate and entrepreneurs alike to rejig their customer service processes for increased patronage.
Jumoke –
As a business owner this book is a must have …….reading this book had helped me greatly in my business because i keep bring my customers back for me while also working towards sustainability😁😁. The book had also encouraged me to kick start another kind of business and am loving every bit of the experience ✌✌
Aladodo Abdus-Salam –
On the 23rd of February 2020, Ahmed Omotosho launched his debut book on Customers’ relation. I was not opportuned to attend the launching cos I had other engagements outside ILORIN which I couldn’t stab for the launching. On that august day, I had mixed feelings. Why? I was privileged to be part of those who read and edited the book when it was still in blue ink, I couldn’t contain my joy when after the event, he told me how lovely everything went. We agreed to see once I’m back in ILORIN, But we never got a chance to do so. That meeting later happened and I’m more than happy with the publication. This is a milestone acheivement for him, and I am elated with the success. I implore you all to grab a copy and read. It’s a perfect guide on Customer Relationship Management.
The foreword was written by Associate Proffessor of Pragmatics and Applied English Linguistics; Mahfouz Adedimeji of the Department of English, University of Ilorin. I love the fact that Baba started with the Qur’anic verse on the permissibility of business transactions and the forbiddance of interest/usury. This is to tell you you will have a wonderful time reading through. Peace.