Great by Choice: Uncertainty, Chaos, and Luck–Why Some Thrive Despite Them All

9,000.00

Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague Morten Hansen enumerate the principles for building a truly great enterprise in unpredictable, tumultuous and fast-moving times.

 

This book is classic Collins: contrarian, data-driven and uplifting.  He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.

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