Good To Great: Why Some Companies Make the Leap… and Others Don’t
Good to Great achieves a rare distinction: a management book full of vital ideas that reads like a fast-paced novel. It is widely regarded as one of the most important business books ever written.
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After a five-year research project, Jim Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organization to make the leap from good to great while other organizations remain only good. Rigorously supported by evidence, his findings are surprising – at times even shocking – to the modern mind.