Fundamentals of Selling in Practice vol 1
This book unearths the rudiments of how to easily achieve more, cost-effectively, in timely manner and outstandingly succeeding in your sales job with such refreshingly easy to read presentation employing practical ideas, techniques, tactics, scenarios and strategies especially in a marketplace that is presently in turmoil.
It also makes the reader better able to discern the differences between Sales and Marketing and relationship between the two. It tells you how to find customers and how to satisfy and keep them.
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Dr. Norbert Chuma Egbue